The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of: Create a low volume car, which would necessarily be expensive. Use that money to develop a medium volume car at a lower price. Use that money to create an affordable, high volume car.
And…Provide solar power. No kidding, this has literally been on our website for 10 years. The reason we had to start off with step 1 was that it was all I could afford to do with what I made from PayPal. I thought our chances of success were so low that I didn’t want to risk anyone’s funds in the beginning but my own. The list of successful car company startups is short. As of 2016, the number of American car companies that haven’t gone bankrupt is a grand total of two: Ford and Tesla. Starting a car company is idiotic and an electric car company is idiocy squared.
FULL ARTICLE HERE: https://www.tesla.com/en_AU/blog/master-plan-part-deux